Why have the great SEO Companies allowed the cheap SEO guys to reposition them in the market place?

This question comes from an SEO buddy of mine in Texas. "Why have the great SEO Companies allowed the cheap SEO guys to reposition them in the market place?" http://madscientistdigital.com/2014/06/why-have-the-great-seo-companies-allowed-the-cheap-seo-guys-to-reposition-them-in-the-market-place/ https://plus.google.com/u/0/b/117438449405553475093/117438449405553475093/posts Discover A Lot More